Persistence is the key that will unlock doors to great riches in sales and in all areas of life. Without persistence you will never reach your true potential, attain the goals you so greatly desire or experience true success. Making the decision to have persistence in sales is not enough; you have to take action to bring such decision to fruition.

As a sales professional you do not want to bother or be a pest to your prospects or clients. How can you exercise persistence without so doing? The answer lies in your reason for being persistent. If you are being persistent only to make a quick buck then the prospect will perceive this and most likely you will be seen as a pest. On the flip side if you are being persistent with a sincere desire to help and be of value, ten this will come across on the nature of your presentation. A touch of human element makes a profound deference and when the prospect sees value in your products and services your persistent will be accepted and commend

Hard work will always be rewarded and normally your results will mirror your input. If you work persistently giving your best endeavor then your persistence will payoff in spades. The problem most sales professionals have when using persistence in sales is being impatient. As a result they give up too quickly and never rise to levels of greatness. If only they tried asking for the order one more time or remained persistent just a little while longer then things would have worked out. For those who exercise patience the results always come and can be quite dramatic.

For persistence to work, it must be done consistently. I you normally follow-up with your prospects every month then do not put of following up for three months or put the account aside for a sustained period. This will result in inconsistency which can be counterproductive. I you adhere to your follow-up schedule then you will consistently see better results.