If you been in sales for quite a while or you are new to sales than you know that cold calling is a waste of time. Many people call cold calling telesales but whatever you call it if you're spending your time cold calling your not maximizing your time.

In the never-ending battle to try to find more sales leads many people revert to cold calling as a method to find new business. Sure cold calling can find you find new business and the occasional hot prospect but the problem is that there are so many other things you can do to eliminate when a cold calling.

Cold calling can have a effect on your self-esteem, can affect your mood and outlook, and just is downright not very fun. When prospecting for new customers follow a plan to find these new customers that will end cold calling, as we know the cold calling is a waste of time you need a plan of attack to find hot prospects and have them come to you as opposed to you constantly bugging them with cold calls.

A couple of ways you can find new leads is to offer your services as a speaker for a local Chamber of Commerce meeting or any other industry-specific meeting that you can lend value to. Write an article and find ways to have it published and again make it specific to the industry you're targeting. Set up an e-mail auto responder series for your prospects and send them e-mails that are not "salesey" but something that'll actually add value to their day and will hopefully solve some of the problems that are currently facing.