Being able to communicate effectively with a prospect is vital for obtaining a sale and is a very useful sales technique.

In communicating with a prospect try to avoid technical terms (unless of course the prospect understands them). Using these terms to a non-technical person will only lead to confusion which in turn may cause you to lose the sale. It is important to say exactly what you mean. By listening to yourself, you will be able to determine if your voice inflexion is correct.

How convincing are you? Words that provide a solution to a prospect’s problem will work remarkably well. Instead of pushing the product onto the customer you will make the prospect want to buy. Make it very clear how buying the product will solve their particular problem.

Words combined with agreeable body language is a great sales technique that you can utilize to your best advantage. Try to get your customer’s immediate and favorable attention using the fewest words you possibly can. This way you mitigate the risk of overselling and time is not waste on non-relevant issues.

If you can frame your words to give a choice rather than pose an open question to which the prospect can say no then the result will be a dramatic increase in your sales. At some point in your presentation the prospect will want to know how they can benefit from your product or service. If you present something of value then you will more likely close the sale.

Finally, you may want to ask why to any objection that the prospect may have. By doing this you can better see things from their point of vies. For instance, if the prospect says that your product is not needed then by asking why you may find out that it costs too much. You may be able to offer a more affordable product or service.

Words are the medium through which all selling takes place and used with skill and insight you will have used a sale technique that’s persuasive and effective.