There are three vital factors that will determine the way your approach lead generation. There is one VITAL word that can spell the difference between success and failure.

First, lets have no doubts on this one thing:

Your business needs a fresh supply of new, targeted, sales leads like a fish needs water.

Without water the fish will die.

Without a constant supply of sales leads so will your business. There are no exceptions to this rule.

Lead generation is not an optional extra on the business buggy. Without it you will go broke.

Three Sobering Truths About Lead Generation

1. MONEY is required

2. TIME is needed

3. ENERGY will be spent

Anytime you are short of one of the above you need to increase the other two.

- - A lack of money requires more time and energy
- - A lack of energy requires more money and time
- - A lack of time requires more money and energy

FACT: Many small business owners find themselves in the terrible trap of needing sales leads to make money but not having the money to get the leads.

They get stuck like a mouse on a wheel, going round and round but never getting anywhere.

The ULTIMATE Lead Generation Solution: Leverage Everything!

Leverage can dramatically increase the effectiveness of your money, time and energy.

Try This For 30 Days:

For the next month try looking at everything you are doing in relation to your business in terms of money, time and energy.

Ask yourself: "What can I do to leverage this situation?"

Make a list of all the things that you can outsource and start hiring other people to do anything that saves you time and energy.

Note: You can use websites like RentACoder.com and Elance.com to outsource dozens of tasks that take up your money, time and energy.

It sounds silly but if you do, you will find that your business will start making more money which in turn means you will be in the powerful position of using LESS money, time and energy working IN your business and be able to start spending more effective money, quality time and focused energy working ON it.

When you do that, you will begin to see lead generating solutions that most likely have been staring you in the face all along - you have just been too busy to notice them.