Cold calling is a waste of time and you just realized it?! Well it’s about time. How many people yelled at you before you realized that? For me it was way too many.

So cold calling is a waste of time but what do you do now? Well you need an effective way to market your product or service to your target audience. Sound easy enough? Well honestly it is pretty easy…as long as you know how to do it.

So you need to do a couple of things. You need to find out who is your target market, you need to find out how to reach them, you need to find out the best possible way to get your message to them, you need to find a way to have them contact you, and you need a way to find out how to do this without spending a lot of money and also have it take as little time as possible. Simple.

What you really need is a nice marketing system that give you all of this information in a nice package. So once you find this order it as soon as possible. But also one of the most important steps is once you find the marketing system is to put it into place. Because cold calling is a waste of time but if you don’t do something different then you won’t get anywhere.

So here’s what you do. Find a marketing system, put it into place one technique at a time, slowly test and improve your marketing, and start making real money while everyone else on your sales team continues to cold call because they haven’t yet realized that cold calling is a waste of time!