Does even the thought of lead generation make you feel like banging your head against a wall?

Experts say generating a constant supply of new sales leads is one of the hardest and most frustrating tasks most business owners face.

Effective sales lead solutions are easy to find if you follow a few simple rules.

Follow them close enough and you'll enjoy a Ninja-like ability to sneak up on virtually any market and generate leads seemingly out of thin air. At least that is what your competitors will think.

Business owners use a variety of different methods to generate leads.

Some you may be aware of are:

* TV and Radio Ads
* Telemarketing
* Direct Mail
* Postcards
* Display & Classified Ads
* Fliers
* Billboard Ads
* Trade Shows
* Press Releases
* Yellow Pages Ads

Each of the above lead generation tactics have their place but there is a lead generation solution that, in my opinion, presents the average business owner with the opportunity of getting a steady flow of laser-targeted leads virtually whenever they feel like it.

Lead Generation Websites

Few people realize that a lead generation website can be as small as just one page.

A good lead capture page offers something of value such as an informative report in return for someone giving you their name and email address and in some cases, their physical address and telephone number.

This page can also include a simple form that gathers information that the business seeking the leads wants to know.

Use a professional autoresponder service such as Aweber.com to immediately send your prospects a bit more information relating to the products and services being offered as well as the download url of your report and remember to always include a few simple words of thanks.

You can see an example of such a page here: http://www.GetMoreSalesLeads.com

Nine Things That Encourage People to Respond to Your Lead Generation Page

* 1. The Headline. Experts tell us that a staggering 80% of people don't get past your headline. It is well worth the effort to take the time to learn the basics of copywriting.

* 2. Graphics (Or a Lack of them!) You should always split-test the use of graphics on your lead generation name capture page. Some products and services really benefit from the use of graphics (before and after pics for instance) whilst others may find graphics distract people's attention from the goal of the page - getting people to respond and fill in your lead generation form. NOTE: Beware of using humor in lead generation. Something that you might find hilarious might leave another person cold or worse even offend them.

* 3. Colors. Believe it or not colors can have a dramatic effect on your response rates. Never ever use a black background. Think in terms of Google and Yahoo (Clean white backgrounds) and rather than trying to reinvent the wheel, just copy their lead.

* 4. Fonts. It constantly amazes me how so many websites use fonts so small that even if you wanted to respond - you would need bionic eyesight to do so. Use fonts such as Ariel, Verdana or Times New Roman.

* 5. Audio. Adding a simple streaming audio message can dramatically boost your opt-in response rates.

* 6. Video. Video can make all the difference in the world. You can see an example at http://ReprintRightsOffer.com

* 7. Testimonials. People love to see 'social proof' that what you say about your products and services is true. NOTE: There is an adage in marketing that says: Facts TELL But Testimonials SELL. Use this to your advantage.

* 8. The Offer. Your prospects will basically be thinking 'What is in this for me?' make sure you give them a valid reason to want to give you their details.

* 9. Reassurance. Always tell people that their contact details will never, under any circumstances, be rented, traded, shared or sold and let them know they can unsubscribe whenever they want to.

If you try these things and use the right keywords to get traffic to your website and in your pay-per-click ads, you will find that a simple direct response website can be a powerful solution to your lead generation needs.